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Episode 209: Why Small Businesses Should Use Video

How do you feel about creating videos as part of your marketing for your business?

Does it freak you out, do you know you struggle with perfectionism or do you like it?

Now, I might assume you don’t like it, so let’s discuss this a bit to help you get past the blocks holding you back from creating videos.

Today, you’re going to learn:
1. The benefits of using video as part of your marketing
2. How to feel more confident on camera
3. What to talk about in your video content
4. What NOT to do in your videos

Show Notes: https://henriettedanel.com/why-small-businesses-should-use-video

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Episode 205: The Three Keys To Effortless Sales

How do you feel about selling yourself and your services as a business owner?

I’m sure you’ll agree that selling is not something we’re born with, which is maybe why it also feels so alien to most of us.

Many business owners struggle with sales because they think they must perform or follow a script that doesn’t feel like them.

This disconnect can make them sound stiff or unsure, repelling potential clients.

But what if you learn how to sell in a way aligned with you – no scripts, yucky sales techniques, or awful pitches?

Today, you’re going to learn:
1. Why you need to track the data and be in the right mindset to sell
2. What is the right formula to sell (hint: it’s to do with your energy)
3. Why should we be ok with the ‘no’

Show Notes: https://henriettedanel.com/the-three-keys-to-effortless-sales

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Episode 200 – How To Tap Into Networking And Create A Networking Strategy

My guess is that you’re already familiar with networking or you’ve heard about it, but are unsure if you’re ready to tap into it.

Here’s the thing: Through networking, you as a business gain access to valuable resources, potential partnerships, and referrals, which can significantly enhance your operations and profitability.

One of the primary benefits of networking is the potential for increased visibility and brand recognition.

However, I also understand that networking can be daunting for some.

A common fear is the anxiety of initiating conversations with strangers or not knowing what to say.

https://henriettedanel.com/how-to-tap-into-networking-and-create-a-networking-strategy

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Episode 197: Why You Need To Align Your Brand With Your Energy

Do you know what your brand represents?

Your business brand is far more than just a logo, colour scheme, or tagline—it’s an extension of who you are and the values you bring to the table.

When your brand is aligned with your authentic self and resonates with your ideal clients, it creates trust and connection.

Clients are drawn to businesses that reflect their values and meet their needs, but alignment begins with clarity. If your brand doesn’t accurately communicate who you are and what you stand for, the right clients may struggle to find or trust you.

People naturally pick up on energy—whether it’s warm and inviting, bold and confident, or calm and professional. When the energy you project matches the experience you deliver, you’re more likely to build lasting relationships, repeat business, and word-of-mouth referrals.

Being aligned with your brand has numerous benefits.

Show Notes: https://henriettedanel.com/why-you-need-to-align-your-brand-with-your-energy

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Episode 194: Why You Need To Be Creative In Your Business

Are you sitting in your business now and feeling things have become a bit stagnant?

You may feel your brand is a bit outdated, or you’re considering changing your services, products or courses.

But it feels like nothing is coming to you, no ideas, no creative thinking, and even if you try looking at what other people are doing for inspiration, you tend to feel disheartened, comparing yourself to them and their already achieved successes.

Creativity is essential in your business because it drives innovation & helps you stand out in competitive markets. It helps you grow.

Now, maybe you’re listening to this and thinking it’s the hardest thing in the world for you.

Well, I can say that today, you’re finally going to get help and get all those creative resources and ideas out of your head.

Show Notes: https://henriettedanel.com/why-you-need-to-be-creative-in-your-business

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Episode 185: Using a Smart Marketing Strategy To Grow Your Business

The key to sustainable growth obviously lies in the quality of your product or service, but equally in your ability to market it effectively. You see, smart marketing strategies can propel your business to new heights, create brand awareness, and drive customer engagement.

You’re going to learn:
1. What is a Smart Marketing Strategy
2. How to reach 6-figures in your business, even if you think it’s impossible.
3. Investing in your business and yourself
4. What does a successful 20-hour working week look like

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Episode 171: How To Use Your Book As A Marketing Tool

So, you’ve been playing with this idea to write a book, right?

The idea’s been there for a while and you’re excited when you think about it, but equally, you’re daunted by the idea.

It’s hard work, and you don’t know how to start and what you need to do to publish it, not to mention the time it’ll take.

But as a business owner, writing a book can be a valuable investment of time and resources. A book can help establish your authority in your industry and position you as a thought leader.

Not only does it provide an opportunity to establish credibility and authority, but it can also be an effective lead-generation tool.

By offering a free sample, building trust, following up with potential customers, creating a sense of urgency, and encouraging referrals, a book can help you generate leads and grow your business.

This is exactly why I’ve invited Larissa Soehn to the podcast.

Larissa’s a book coach and ghostwriter specialising in helping coaches to write their books and boost their businesses. She’s also a published author herself of multiple books.

Also, just a little heads-up that I’ve also collaborated and written a chapter in a book, which will be published on the 22nd May 2023. The book is called Fab Collab, and I’ve included more details in my show notes.

Today you’re going to learn:
1. How a book can help you and your business
2. What it takes to write a book
3. Why you can ask for help to write a book
4. How to use your book to generate leads for high-paying clients

Show Notes: https://henriettedanel.com/how-to-use-your-book-as-a-marketing-tool

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Episode 170: How To Be Aligned With Your Marketing

So, how can you be aligned with your marketing?

By understanding your vision and values, you can create a marketing strategy that aligns with your core beliefs and resonates with your target audience.

Marketing is an essential aspect of any business, as it helps create awareness about your products or services.

However, it is common for business owners to feel overwhelmed by the various marketing strategies that experts recommend.

As a result, many entrepreneurs end up trying to do what people say they should be doing rather than focusing on what is aligned with their business and values.

So today, I’d like to introduce you to Sarah Sienkiewicz.

Sarah’s a business coach, supporting wellness practitioners to create a marketing strategy that’s aligned with their vision.

Equally, if you’re wondering about your marketing strategy and what’s aligned with you, then I know you’ll love this episode.

Today you’re going to learn:
1. How to create success, by being aligned with your marketing
2. The dangers of following someone else’s path
3. Use a planner to map out your truth, goals and vision.

Show Notes: https://henriettedanel.com/how-to-be-aligned-with-your-marketing

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Episode 166: Why You Need To Keep Your Website Updated

OK, so my guess is that you have a website or thinking that you now want to get one, right?

And even if you already have a website, you might be wondering about how it’s doing and also, how to utilise it more so that people can find you.

On most occasions you might even fear the techy aspects of a website and feel once it’s done, you can just leave it to run by itself.

Well, the simple truth is that you always need to keep your website updated if you want to be found online.

And these days, it’s easier than ever to do, you just need to know what is of value to update and how consistent you need to be with it – regardless of the tech.

With this, I want to introduce you to Helen Bantock.

Helen’s the owner of Kite Web Design. She designs and maintains websites for small businesses, individuals and practitioners.

She grew her business organically from recommendations and has become very well-known for her knowledge, talent and skills.

So, I’m really excited about this interview, because I know you’re going to take away some fabulous tips that you can do yourself.

Today you’re going to learn:
1. What Content is important for your website
2. Blogging on your website – Why you need it and What to blog about (some really great tips here)
3. Why you need to keep your website updated
4. The upcoming changes with Google Analytics – what you need to know

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Episode 159: What You Need To Know About Selling

Ok, so it’s time to get serious and talk about how you feel when it comes to selling your products or services.

And If I were to ask you to make a list of all those feelings, what would you write down?

You might either feel that it’s not for you, it’s not something you like doing or maybe, you even love it. This is one of your skills that you’re really good at.

Either way, today we’re going to talk about what you need to know about selling.

And with this, I’ve invited Enfys Maloney to the podcast.

Enfys is a Sales Trainer and Business Strategist. She helps service-based women in business galvanize their earnings and bring consistent, reliable revenue into their businesses.

Trust me you’re in for a treat because Enfys is going to share some amazing tips to help you sell easily and authentically.

You’re going to learn:
1. Why selling is so hard for us as business owners?
2. The no. 1 skill you can easily learn
3. The right energy behind selling your products/services
4. 5 Tips to sell easily & authentically

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