Episode 171: How To Use Your Book As A Marketing Tool

So, you’ve been playing with this idea to write a book, right?

The idea’s been there for a while and you’re excited when you think about it, but equally, you’re daunted by the idea.

It’s hard work, and you don’t know how to start and what you need to do to publish it, not to mention the time it’ll take.

But as a business owner, writing a book can be a valuable investment of time and resources.

A book can help establish your authority in your industry and position you as a thought leader.

Not only does it provide an opportunity to establish credibility and authority, but it can also be an effective lead-generation tool.

By offering a free sample, building trust, following up with potential customers, creating a sense of urgency, and encouraging referrals, a book can help you generate leads and grow your business.

This is exactly why I’ve invited Larissa Soehn to the podcast.

Larissa’s a book coach and ghostwriter specialising in helping coaches to write their books and boost their businesses. She’s also a published author herself of multiple books.

Also, just a little heads-up that I’ve collaborated and written a chapter in a book, which will be published on the 22nd May 2023. The book is called Fab Collab. You can view more info HERE.

Today you’re going to learn:

1. How a book can help you and your business

2. What it takes to write a book

3. Why you can ask for help to write a book

4. How to use your book to generate leads for high-paying clients 

You might also like Episode 125: Keys To Turn Your Knowledge Into A Book