Episode 203: The One Thing Nobody Tells You About Niching

Have you ever been told that you need to niche down and be more focused on who your ideal client is?

But what does that actually mean, and how do you do it?

Well, we’re going to dive into the one thing that nobody tells you about niching.

Many business owners hesitate to niche down because they fear that narrowing their focus will limit their opportunities and reduce their potential client base.

This fear often comes from the idea that casting a wider net will bring in more business.

In reality, trying to serve everyone can lead to diluted messaging, a lack of differentiation in the market, and increased competition.

Many assume that by focusing on a specific audience or service, they will automatically lose potential clients who don’t fit the niche.

However, the opposite is often true – when your business becomes known for your expertise in a specific area, you actually attract more of the right clients.

With that in mind, I’ve invited Janine Coombes to the podcast.

Janine’s a Marketing Coach and works with other coaches to help position what they do so their best-fit clients choose to work with them.

So, if you’ve been told to niche down and are still unsure what this means, what to do, or how to do it, then you’re going to love what Janine shares today.

Today, you’re going to learn:

1. The unknown power of ‘reverse niching’
2. How to choose that one thing.
3. Why you feel it’s so hard to market and focus on one thing at a time.

You might also like Episode 188: How To Tap Into Your Intuition.