Episode 209: Why Small Businesses Should Use Video

How do you feel about creating videos as part of your marketing for your business?

Does it freak you out, do you know you struggle with perfectionism or do you like it?

Now, I might assume you don’t, so let’s discuss this a bit to help you get past the blocks holding you back from creating videos.

Video isn’t just for big brands with big budgets — it’s one of the most powerful tools you, as a small business, can use to connect with your customers and clients.

Video builds trust, boosts engagement, and helps your business stand out in crowded online spaces. Whether it’s a short social clip, a product demo, or a quick behind-the-scenes story, video makes your brand feel more human and relatable.

Still, many small business owners feel hesitant to get started with videos. Common concerns include not knowing what to say on camera, feeling uncomfortable being filmed, or believing video production is too expensive or time-consuming.

These fears are completely normal — but the truth is, you don’t need fancy equipment or a huge budget to make an impact. Authenticity often matters more than polish.

And this is why I’ve invited Holly Wagner to the podcast.

With Holly’s background as a videographer, she founded Two Nine Nine Video, a company that creates self-shot promotional videos for small business owners to showcase themselves and their websites and social media.

Today, you’re going to learn:

1. The benefits of using video as part of your marketing
2. How to feel more confident on camera
3. What to talk about in your video content
4. What NOT to do in your videos

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