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Episode 157: How To Optimize And Use Yoast SEO Yourself

So, be honest with yourself and think about how you really feel about SEO.

Do you “get it” and have already started optimizing your website with SEO?

Or are you just feeling a bit overwhelmed with it all and think you can get someone else to look into it for you?

Either way, well done!

When it comes to Search Engine Optimization, it can be a vast topic and a lot of things to think about.

But for you as a business owner, there are only really a few things you need to know for now and this makes the whole process so much easier.

In addition, if you have a website on WordPress, you can also use a simple plugin called Yoast SEO. We’ll talk more about this in today’s episode.

First, I want to introduce you to Stephanie Long.

Stephanie’s an SEO expert and has her own Search Engine Optimization company called Stephanie Marie Marketing.

She’s been doing SEO for over 10 years and has experience working for other companies, helping them optimize their websites so that they can be found easier on Google Search.

Then, she decided it was time to start her own company and do what she does best.

Stephanie’s going to share some amazing tips and give you a fair bit of resources also.

Today you’re going to learn:
1. How to optimize your SEO through Keywords & Keyword Research
2. What is Meta Description and how to use it
3. The importance of image texts
4. Why your title tags are goldmines if you use them right
5. Creating powerful URLs for your website and content

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Episode 153: Do You Want An AI To Create Your Content

How do you feel about content creation?

Do you sometimes sit down and look at your laptop screen, wondering what you need to write about?

All thoughts or inspirational ideas just seemed to have vanished.

Or maybe you’ve just been putting it off (for far too long even), knowing you’ve got to get something on your blog or send something to your audience.

But tomorrow is another day, right?

Then people talk about repurposing content. Even though that is awesome… it still requires you to sit and get creative.

I know I’ve had some incredible women already on The Entrepreneurial Success Podcast talk to us about content creation. We’ve had so many tips from them, and today I’ve decided we need something a bit different.

I’m so happy to introduce you to Deirdre Tshien.

Deirdre’s the founder and CEO of Capsho, a software that helps podcasters (and audio content creators) create their honey traps to use their podcasts to fill their email lists and conversion events.

She’s also the creator of Content Honey Traps, author of Viralocity Marketing and host of the Grow Your Podcast Show.

So tell me, would you like an AI (which is Artificial Intelligence) to create your content?

Today you’re going to learn:
1. What is the common misconception about growing your business using social media?
2. What are content honey traps and how do they work?
3. Is content creation still something you should do?

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Episode 143: Why You Should Do Networking

Are you doing any networking for your business?

Maybe you’re already an established networker?

Or maybe you’ve been thinking of joining networking groups, but not sure if it’s right for you?

Networking has gone through some major changes these last few years, based on what has happened in the world.

Equally I think change is a very positive thing and it’s what you make of it.

So, if you’ve never done any networking in your life before, you’re going to discover how powerful this can be for your business.

And if you’re already a seasoned networker, there might be a few additional golden nuggets for you to take away.

Today I’m honoured to introduce you to Lindsay McLoughlin.

Lindsay’s a Regional Director for the Athena Networking group in the UK. She leads over six groups in Maidenhead, Marlow, Taplow, Abingdon, Wallingford and White Waltham.

And with Lindsay here, we’re going to discuss why you should do networking as a business owner and all the benefits of having this as a strategy also.

You’re going to learn:
1. Why Networking is important for your business
2. The fear of networking and how to get through it
3. The benefits of Networking Online
4. The future of Networking

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Episode 142: Why Your Copy Content Isn’t Converting

Writing content is a tough nut to crack, right?

Apart from the fact that you’re struggling to be consistent with your content, you also need to think about the copy. In other words what exactly you’re saying in your content.

Then it all needs to come together with the hope that you can convert your readers to actual buying clients… and this is even harder.

But it doesn’t have to be.

I would love to introduce you to Breanna Gunn.

Breanna is a Copywriter and Marketing Strategist. She helps business owners with their content writing and using it correctly as part of their marketing strategies.

She also recently created and started her own Magazine called Content Right. So, listen out how you can get a free copy yourself.

Today we’re going to discuss why your copy content isn’t converting. You’re going to learn:
1. Some reasons why you’re struggling to convert clients with your copy
2. Easy things you can change with your content
3. How to get your emails opened
4. Why sales shouldn’t be scary

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Episode 132: What To Do To Self-Publish Your Book

So, you want to write a book and self-publish it, right?

Maybe you’ve seen other people do this and think, well if they can do it then so can I – but where do I start?

Writing a book is one thing and publishing it is another. Especially if you’re planning to self-publish your book.

What is it that you need to know about self-publishing and the strategy that you need to implement, to actually sell your book?

With this in mind, I’m excited to introduce you to Jyotsna Ramachandran.

Jyotsna is a bestselling author, book publisher, TEDx speaker and an international Author Success Coach who helps coaches, trainers, speakers, and experts to build a super-profitable author funnel with the help of their book.

So far, Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing.

In today’s episode you’re going to learn:
1. Why do you need to build an Author Funnel
2. How to make it on the Amazon Best Sellers List
3. The top mistakes authors make to self-publish their books and how you can avoid it.

Show Notes: https://henriettedanel.com/what-to-do-to-self-publish-your-book

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