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Marketing

Episode 171: How To Use Your Book As A Marketing Tool

So, you’ve been playing with this idea to write a book, right?

The idea’s been there for a while and you’re excited when you think about it, but equally, you’re daunted by the idea.

It’s hard work, and you don’t know how to start and what you need to do to publish it, not to mention the time it’ll take.

But as a business owner, writing a book can be a valuable investment of time and resources. A book can help establish your authority in your industry and position you as a thought leader.

Not only does it provide an opportunity to establish credibility and authority, but it can also be an effective lead-generation tool.

By offering a free sample, building trust, following up with potential customers, creating a sense of urgency, and encouraging referrals, a book can help you generate leads and grow your business.

This is exactly why I’ve invited Larissa Soehn to the podcast.

Larissa’s a book coach and ghostwriter specialising in helping coaches to write their books and boost their businesses. She’s also a published author herself of multiple books.

Also, just a little heads-up that I’ve also collaborated and written a chapter in a book, which will be published on the 22nd May 2023. The book is called Fab Collab, and I’ve included more details in my show notes.

Today you’re going to learn:
1. How a book can help you and your business
2. What it takes to write a book
3. Why you can ask for help to write a book
4. How to use your book to generate leads for high-paying clients

Show Notes: https://henriettedanel.com/how-to-use-your-book-as-a-marketing-tool

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Episode 170: How To Be Aligned With Your Marketing

So, how can you be aligned with your marketing?

By understanding your vision and values, you can create a marketing strategy that aligns with your core beliefs and resonates with your target audience.

Marketing is an essential aspect of any business, as it helps create awareness about your products or services.

However, it is common for business owners to feel overwhelmed by the various marketing strategies that experts recommend.

As a result, many entrepreneurs end up trying to do what people say they should be doing rather than focusing on what is aligned with their business and values.

So today, I’d like to introduce you to Sarah Sienkiewicz.

Sarah’s a business coach, supporting wellness practitioners to create a marketing strategy that’s aligned with their vision.

Equally, if you’re wondering about your marketing strategy and what’s aligned with you, then I know you’ll love this episode.

Today you’re going to learn:
1. How to create success, by being aligned with your marketing
2. The dangers of following someone else’s path
3. Use a planner to map out your truth, goals and vision.

Show Notes: https://henriettedanel.com/how-to-be-aligned-with-your-marketing

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Episode 166: Why You Need To Keep Your Website Updated

OK, so my guess is that you have a website or thinking that you now want to get one, right?

And even if you already have a website, you might be wondering about how it’s doing and also, how to utilise it more so that people can find you.

On most occasions you might even fear the techy aspects of a website and feel once it’s done, you can just leave it to run by itself.

Well, the simple truth is that you always need to keep your website updated if you want to be found online.

And these days, it’s easier than ever to do, you just need to know what is of value to update and how consistent you need to be with it – regardless of the tech.

With this, I want to introduce you to Helen Bantock.

Helen’s the owner of Kite Web Design. She designs and maintains websites for small businesses, individuals and practitioners.

She grew her business organically from recommendations and has become very well-known for her knowledge, talent and skills.

So, I’m really excited about this interview, because I know you’re going to take away some fabulous tips that you can do yourself.

Today you’re going to learn:
1. What Content is important for your website
2. Blogging on your website – Why you need it and What to blog about (some really great tips here)
3. Why you need to keep your website updated
4. The upcoming changes with Google Analytics – what you need to know

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Episode 159: What You Need To Know About Selling

Ok, so it’s time to get serious and talk about how you feel when it comes to selling your products or services.

And If I were to ask you to make a list of all those feelings, what would you write down?

You might either feel that it’s not for you, it’s not something you like doing or maybe, you even love it. This is one of your skills that you’re really good at.

Either way, today we’re going to talk about what you need to know about selling.

And with this, I’ve invited Enfys Maloney to the podcast.

Enfys is a Sales Trainer and Business Strategist. She helps service-based women in business galvanize their earnings and bring consistent, reliable revenue into their businesses.

Trust me you’re in for a treat because Enfys is going to share some amazing tips to help you sell easily and authentically.

You’re going to learn:
1. Why selling is so hard for us as business owners?
2. The no. 1 skill you can easily learn
3. The right energy behind selling your products/services
4. 5 Tips to sell easily & authentically

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Episode 157: How To Optimize And Use Yoast SEO Yourself

So, be honest with yourself and think about how you really feel about SEO.

Do you “get it” and have already started optimizing your website with SEO?

Or are you just feeling a bit overwhelmed with it all and think you can get someone else to look into it for you?

Either way, well done!

When it comes to Search Engine Optimization, it can be a vast topic and a lot of things to think about.

But for you as a business owner, there are only really a few things you need to know for now and this makes the whole process so much easier.

In addition, if you have a website on WordPress, you can also use a simple plugin called Yoast SEO. We’ll talk more about this in today’s episode.

First, I want to introduce you to Stephanie Long.

Stephanie’s an SEO expert and has her own Search Engine Optimization company called Stephanie Marie Marketing.

She’s been doing SEO for over 10 years and has experience working for other companies, helping them optimize their websites so that they can be found easier on Google Search.

Then, she decided it was time to start her own company and do what she does best.

Stephanie’s going to share some amazing tips and give you a fair bit of resources also.

Today you’re going to learn:
1. How to optimize your SEO through Keywords & Keyword Research
2. What is Meta Description and how to use it
3. The importance of image texts
4. Why your title tags are goldmines if you use them right
5. Creating powerful URLs for your website and content

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Episode 153: Do You Want An AI To Create Your Content

How do you feel about content creation?

Do you sometimes sit down and look at your laptop screen, wondering what you need to write about?

All thoughts or inspirational ideas just seemed to have vanished.

Or maybe you’ve just been putting it off (for far too long even), knowing you’ve got to get something on your blog or send something to your audience.

But tomorrow is another day, right?

Then people talk about repurposing content. Even though that is awesome… it still requires you to sit and get creative.

I know I’ve had some incredible women already on The Entrepreneurial Success Podcast talk to us about content creation. We’ve had so many tips from them, and today I’ve decided we need something a bit different.

I’m so happy to introduce you to Deirdre Tshien.

Deirdre’s the founder and CEO of Capsho, a software that helps podcasters (and audio content creators) create their honey traps to use their podcasts to fill their email lists and conversion events.

She’s also the creator of Content Honey Traps, author of Viralocity Marketing and host of the Grow Your Podcast Show.

So tell me, would you like an AI (which is Artificial Intelligence) to create your content?

Today you’re going to learn:
1. What is the common misconception about growing your business using social media?
2. What are content honey traps and how do they work?
3. Is content creation still something you should do?

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Episode 143: Why You Should Do Networking

Are you doing any networking for your business?

Maybe you’re already an established networker?

Or maybe you’ve been thinking of joining networking groups, but not sure if it’s right for you?

Networking has gone through some major changes these last few years, based on what has happened in the world.

Equally I think change is a very positive thing and it’s what you make of it.

So, if you’ve never done any networking in your life before, you’re going to discover how powerful this can be for your business.

And if you’re already a seasoned networker, there might be a few additional golden nuggets for you to take away.

Today I’m honoured to introduce you to Lindsay McLoughlin.

Lindsay’s a Regional Director for the Athena Networking group in the UK. She leads over six groups in Maidenhead, Marlow, Taplow, Abingdon, Wallingford and White Waltham.

And with Lindsay here, we’re going to discuss why you should do networking as a business owner and all the benefits of having this as a strategy also.

You’re going to learn:
1. Why Networking is important for your business
2. The fear of networking and how to get through it
3. The benefits of Networking Online
4. The future of Networking

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Episode 142: Why Your Copy Content Isn’t Converting

Writing content is a tough nut to crack, right?

Apart from the fact that you’re struggling to be consistent with your content, you also need to think about the copy. In other words what exactly you’re saying in your content.

Then it all needs to come together with the hope that you can convert your readers to actual buying clients… and this is even harder.

But it doesn’t have to be.

I would love to introduce you to Breanna Gunn.

Breanna is a Copywriter and Marketing Strategist. She helps business owners with their content writing and using it correctly as part of their marketing strategies.

She also recently created and started her own Magazine called Content Right. So, listen out how you can get a free copy yourself.

Today we’re going to discuss why your copy content isn’t converting. You’re going to learn:
1. Some reasons why you’re struggling to convert clients with your copy
2. Easy things you can change with your content
3. How to get your emails opened
4. Why sales shouldn’t be scary

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Episode 132: What To Do To Self-Publish Your Book

So, you want to write a book and self-publish it, right?

Maybe you’ve seen other people do this and think, well if they can do it then so can I – but where do I start?

Writing a book is one thing and publishing it is another. Especially if you’re planning to self-publish your book.

What is it that you need to know about self-publishing and the strategy that you need to implement, to actually sell your book?

With this in mind, I’m excited to introduce you to Jyotsna Ramachandran.

Jyotsna is a bestselling author, book publisher, TEDx speaker and an international Author Success Coach who helps coaches, trainers, speakers, and experts to build a super-profitable author funnel with the help of their book.

So far, Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing.

In today’s episode you’re going to learn:
1. Why do you need to build an Author Funnel
2. How to make it on the Amazon Best Sellers List
3. The top mistakes authors make to self-publish their books and how you can avoid it.

Show Notes: https://henriettedanel.com/what-to-do-to-self-publish-your-book

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