So, you’re using Instagram and not getting clients via the platform, or maybe you’re feeling just overwhelmed by it as a platform.
There are so many things people don’t like about Instagram, from the constant change in algorithm, fake accounts, spam and trolling – the list goes on.
But equally, if you know how to use Instagram correctly, you can utilise it for your business and have visibility.
There are possibilities for a wider reach, better engagement, interactions and visual storytelling.
So, how do you create your Instagram strategy?
Well, that’s precisely why I’ve invited Cienna Kopischke to come onto today’s podcast.
Cienna is a Social Media Manager and owner of The Mommy Agency.
She helps business owners manage their social media on Instagram and enhance engagement and conversions.
So, if you’re using Instagram, you’re going to love the tips on how to create your Instagram strategy today.
Today you’re going to learn:
1. How to create Instagram Reels that convert
2. How to create your Instagram Strategy
3. How to sell in your stories, in reference to your goals
4. How to sell in DMs
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OK, so my guess is that you have a website or thinking that you now want to get one, right?
And even if you already have a website, you might be wondering about how it’s doing and also, how to utilise it more so that people can find you.
On most occasions you might even fear the techy aspects of a website and feel once it’s done, you can just leave it to run by itself.
Well, the simple truth is that you always need to keep your website updated if you want to be found online.
And these days, it’s easier than ever to do, you just need to know what is of value to update and how consistent you need to be with it – regardless of the tech.
With this, I want to introduce you to Helen Bantock.
Helen’s the owner of Kite Web Design. She designs and maintains websites for small businesses, individuals and practitioners.
She grew her business organically from recommendations and has become very well-known for her knowledge, talent and skills.
So, I’m really excited about this interview, because I know you’re going to take away some fabulous tips that you can do yourself.
Today you’re going to learn:
1. What Content is important for your website
2. Blogging on your website – Why you need it and What to blog about (some really great tips here)
3. Why you need to keep your website updated
4. The upcoming changes with Google Analytics – what you need to know
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Now for most of us, we can think of leadership as a role you play within a company, right?
But if you really dive deeper into all aspects of being a leader, it doesn’t just get represented in companies. But also in your personal life and if you’re running a business, it will definitely show up there too.
So, for you as a woman in business, it’s important o understand what your female leadership looks like and also to understand that this needs to be aligned with who you are.
In today’s episode, I’d like to introduce you to Genevieve Retzlaff.
Gen runs her own business called Grow Better Together, where they offer their services in the realm of team and leadership development, with a focus on female leadership.
Together with her team, she’s also helping organisations align their businesses and their people, to prepare for future work and projects.
So, if you haven’t thought of yourself as a leader yet, then this episode will inspire you to think more about who you are and how to show up as a female leader.
You’re going to learn:
1. Why is it important for you to step into this female leadership role
2. How limiting beliefs can affect you and how to get rid of them
3. The importance of growing and building your self-confidence
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So, be honest with yourself and think about how many times you have shared your story online, on social media, or with your audience.
Maybe you’re thinking that you don’t have a story – I mean who would want to listen to it, right?
Or maybe you’re even wondering how to tell your story?
And those are all valid points, but here’s the difference, no matter how you share or tell your story, it is unique and people want to hear it.
And with this, I’d like to introduce you to Dina Behrman.
Dina is a former Journalist and today she’s a PR Strategist and Publisher, working with entrepreneurs who want to inspire millions, skyrocket their visibility and attract more clients.
She’s also a bestselling author and featured in places like Forbes, Entrepreneur, Huff Post, The Guardian and BBC Radio.
So, believe me when I say that this episode will make you think more about how to use your story and grow your business tremendously.
Today you’re going to learn:
1. How to grow your business by sharing your story & expertise
2. How sharing your story and expertise in multi-author books grows your business
3. How getting featured in the press creates a more significant impact and more income. Followed by some great tips.
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So, be honest with yourself and think about how you really feel about SEO.
Do you “get it” and have already started optimizing your website with SEO?
Or are you just feeling a bit overwhelmed with it all and think you can get someone else to look into it for you?
Either way, well done!
When it comes to Search Engine Optimization, it can be a vast topic and a lot of things to think about.
But for you as a business owner, there are only really a few things you need to know for now and this makes the whole process so much easier.
In addition, if you have a website on WordPress, you can also use a simple plugin called Yoast SEO. We’ll talk more about this in today’s episode.
First, I want to introduce you to Stephanie Long.
Stephanie’s an SEO expert and has her own Search Engine Optimization company called Stephanie Marie Marketing.
She’s been doing SEO for over 10 years and has experience working for other companies, helping them optimize their websites so that they can be found easier on Google Search.
Then, she decided it was time to start her own company and do what she does best.
Stephanie’s going to share some amazing tips and give you a fair bit of resources also.
Today you’re going to learn:
1. How to optimize your SEO through Keywords & Keyword Research
2. What is Meta Description and how to use it
3. The importance of image texts
4. Why your title tags are goldmines if you use them right
5. Creating powerful URLs for your website and content
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How do you feel about your visibility and that of your business?
Do you sometimes feel that you need to do more to become visible?
Well, what if I told you that there is something in particular that could really enhance your visibility?
The only question is, is this something that’s aligned with you and how do you feel about it.
So, of course, I’m referring to public speaking. And yes, I know you might freak out as I say it, but please don’t.
You’d be so surprised to know that public speaking has completely changed over the last few years and you might have already had some of your own experiences, without knowing it.
And this is exactly why we’re going to talk about how to grow your visibility through speaking.
I’m so pleased to introduce you to Sally Zimney.
Sally’s a speaker and speaker coach. She empowers big-hearted entrepreneurs, coaches and change-makers to step out front and speak their story in a way that moves audiences.
Sally’s going to share how easy it really is to utilise speaking to grow your visibility.
You’re going to learn:
1. The importance of getting visible for your business.
2. What’s the quickest way to build trust & connection?
3. Tips on how to show up and speak in front of your audience.
4. The 4 Horseman of Visibility.
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Do you have your own community?
Now, it doesn’t matter what business you have, you must always think about your community, growing around your business.
Having a community is one of those crucial elements that is required to make any success. You can’t do anything on your own, you will always need help.
And if you can grow your own community around what you do and how you serve, you’ll be very surprised with the results for yourself and those in your community.
So, how do you become a community expert?
I’m thrilled to introduce you to Kim Hayden
Kim’s the founder and producer of the Resilient Series.
She and her team create the authority assets for female entrepreneurs to help them monetize their business.
This range anything from authorship and Amazon author central, speaker sizzle reels and podcasts, just to name a few.
Kim understands that building and growing a business that leverages both online and in-person audiences, needs proof of credibility found through tangible assets.
You’re going to learn:
1. Looking at your Vision & Mission
2. Identifying your Community
3. Why you need to Collaborate
4. Why Volunteering is so important
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Are you doing any networking for your business?
Maybe you’re already an established networker?
Or maybe you’ve been thinking of joining networking groups, but not sure if it’s right for you?
Networking has gone through some major changes these last few years, based on what has happened in the world.
Equally I think change is a very positive thing and it’s what you make of it.
So, if you’ve never done any networking in your life before, you’re going to discover how powerful this can be for your business.
And if you’re already a seasoned networker, there might be a few additional golden nuggets for you to take away.
Today I’m honoured to introduce you to Lindsay McLoughlin.
Lindsay’s a Regional Director for the Athena Networking group in the UK. She leads over six groups in Maidenhead, Marlow, Taplow, Abingdon, Wallingford and White Waltham.
And with Lindsay here, we’re going to discuss why you should do networking as a business owner and all the benefits of having this as a strategy also.
You’re going to learn:
1. Why Networking is important for your business
2. The fear of networking and how to get through it
3. The benefits of Networking Online
4. The future of Networking
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Now, this might sound random to you, but have you ever thought about creating your own magazine before?
Maybe you’ve got that creative flair and you’ve always aspired to create something beautiful, like those glossy magazines you flick through.
The idea gets you all giddy with excitement, but then that voice in your head stops that dream almost instantaneously.
How can you create your own magazine? What if you don’t have any experience and what if it all fails?
So many questions and so many excuses pop up, right?
Well then, I’m so excited to introduce you to Olivia Marocco.
Olivia’s the founder and Editor-In-Chief of her own magazine called Brand You.
Brand You is a monthly magazine for female entrepreneurs which includes exceptional design, creativity, trends and learning.
The reason why I wanted to invite Olivia to the podcast, is to share her story as to how she decided to start her magazine and I know it will inspire you so much, that you can also make the unthinkable happen.
So, here’s what we’re going to discuss:
1. The creative conceptual journey of a magazine
2. How to plan and organise with contributors
3. What the editorial process should look like
4. How to accumulate subscribers, brand ambassadors and fans
5. Some of the difficulties you might face and how to overcome this.
Show Notes: https://henriettedanel.com/want-to-start-your-own-magazine
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So, you want to write a book and self-publish it, right?
Maybe you’ve seen other people do this and think, well if they can do it then so can I – but where do I start?
Writing a book is one thing and publishing it is another. Especially if you’re planning to self-publish your book.
What is it that you need to know about self-publishing and the strategy that you need to implement, to actually sell your book?
With this in mind, I’m excited to introduce you to Jyotsna Ramachandran.
Jyotsna is a bestselling author, book publisher, TEDx speaker and an international Author Success Coach who helps coaches, trainers, speakers, and experts to build a super-profitable author funnel with the help of their book.
So far, Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing.
In today’s episode you’re going to learn:
1. Why do you need to build an Author Funnel
2. How to make it on the Amazon Best Sellers List
3. The top mistakes authors make to self-publish their books and how you can avoid it.
Show Notes: https://henriettedanel.com/what-to-do-to-self-publish-your-book
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How To Find Consistent Leads Every Day Are you actively looking for new leads every day? Or do you feel this is something that takes forever and you’d rather prefer to do something else in your business, than spend time doing lead generation? Maybe you’ve been procrastinating on how to […]
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Keys To Turn Your Knowledge Into A Book Have you ever thought of writing a book? Maybe you’ve even seen so many other business owners and entrepreneurs talk about their published books, thinking that’s something so far out of your reach and that you could never do that… yet? Deep […]
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