Episode 193: How To Plan Your Social Media and Marketing Content

I almost feel that social media has become like Marmite – either you love it or you hate it.

And then, you might hear so much advice about which platforms you should be on and how many times a day you need to post something – just thinking about it is exhausting.

I mean, how do you even know what’s really working for you and what’s not?

So, the first thing I want to share with you is to be vigilant and take note of your mental health – yes, take breaks from social media.

One of my mentors once said: “Use social media, but don’t be USED by it.”

That said, social media is a great tool to showcase your visibility and activity.

This means you must be consistent with your content, but please don’t feel that you need to post five times a day.

Today, I’m excited to introduce you to Bonnie Conrad.

Bonnie is a Social Media & Digital Marketing Strategist. She helps small business owners to understand and use digital marketing more effectively.

And apart from just talking about content creation, she will also share with us how to track your marketing to make sure you only need to concentrate on what’s working for you.

Well, today, you’re going to learn:

1. Why Entrepreneurship & Marketing walk hand-in-hand
2. How to batch your content, so that you become more consistent without adding pressure to your workload
3. Using UTM codes in your campaigns to see what’s working for you.

You might also like Episode 185: Using A Smart Marketing Strategy To Grow Your Business