Episode 196: Are You Doing The Right Visibility Strategy

So, apart from social media, what are you using to enhance your visibility?

We’ve created this idea that whenever the word visibility is shared, we instantly think of social media – but your visibility extends far beyond social media.

An actual visibility strategy should align with your core values, mission, and target audience, creating consistency that builds trust and long-term engagement.

Visibility strategies could include:

• Participating in industry events.
• Hosting webinars.
• Contributing guest articles to relevant publications.
• Engaging in public speaking opportunities.
• Networking through professional associations.
• Creating a blog or a podcast series can establish expertise and draw in a dedicated audience.
• Collaborations with other businesses or influencers in a way that reflects shared values can also broaden a company’s reach and introduce it to new customer segments.

All these efforts create a multi-faceted approach that ensures visibility, builds authority, and drives sustainable growth.

But let’s dive more into what a visibility strategy could look like for you.

I’m happy to introduce you to Kelly Sinclair, a Visibility Coach and host of the Entrepreneur School Podcast. She’s also an award-winning marketer and brand strategist.

Well, today, you’re going to learn:

1. What does visibility mean to you?
2. What visibility strategy can work for you?
3. Other ideas of what you can do to enhance your visibility – and it doesn’t include social media.

You might also enjoy Episode 152: How To Grow Your Visibility Through Speaking