Episode 208: The Power Of Using Events For Visibility

Do you often see other people arranging and hosting fantastic events, whether in-person or online, and think that you would love to do that one day?

But then, imposter syndrome kicks in and you quickly move away from that thought…

Well, today we’re going to talk about The Power of Using Events for Visibility.

Whether it’s a workshop, an in-person event, a networking evening, or even a virtual summit, events can be one of the most powerful tools in your visibility toolkit.

But let’s be honest, the thought of hosting an event can feel pretty scary, right?

Here are three big reasons why many people hold back:

1. Fear of low attendance — that “what if nobody shows up?” panic that stops so many before they even start.
2. Imposter syndrome — that voice saying, “Who am I to host an event?”
3. Overwhelm — the logistics, the promotion, the tech… it can feel like a lot.

But here’s the truth — when you push past that fear, the rewards are huge. Hosting your own event can:

1. Position you as a leader in your niche — you’re no longer just participating, you’re creating the platform.
2. Build deeper connections with your audience — real conversations, real relationships, real impact.
3. Generate incredible visibility and trust — people remember experiences, not just posts on social media.

And that’s why we’ve got Alison Matthews here today from VirtuAli.

She helps business owners by taking away the overwhelm of organising events and creating online courses, so that you can showcase your authority, share your brilliance and create additional income streams.

Today, you’re going to learn:

1. Why events can showcase your authority
2. How to share your brilliance by utilising events, whether in person or online
3. How to overcome what’s holding you back from creating your own events

You might also like Episode 196: Are You Using The Right Visibility Strategy