Episode 201: How To Boost Your Copywriting On Your Website

Writing copy for your website seems like it should be easy—you know your business better than anyone, right?

But that’s exactly what makes it so hard. When you’re deep in your own world, it’s tricky to step back and see things from an outsider’s perspective.

You might struggle to simplify your message, get stuck in jargon, or second-guess every word. Plus, writing about yourself can feel awkward.

It’s a frustrating cycle that leaves many business owners staring at a blinking cursor for way too long.

Beyond that, running a business is already a full-time job. Finding the time (and headspace) to craft compelling, strategic copy is tough when your to-do list is never-ending.

Good website copy isn’t just about describing what you do—it’s about engaging your audience, guiding them through the buyer’s journey, and making sure they take action.

That’s where the right copy makes all the difference. When your website speaks in your unique voice, connects with the right people, and aligns perfectly with your brand, it builds trust and makes your business stand out.

Strong homepage and landing page copy set the tone, making an instant impact and encouraging visitors to stay, explore, and ultimately convert.

And this is why I’m pleased to introduce you to Caitriona McBride.

Caitriona’s a Senior Copy & Content Writer, specialising in luxury hospitality and also love working with SMEs.

Today, you’re going to learn:

1. How to write copy for your website & landing page.
2. Why you need to include some of your personality.
3. Giving the reader something unexpected.
4. Why the cookie-cutter recipes don’t work.

You might also enjoy Episode 142: Why Your Copy Content Isn’t Converting