Episode 26: How Does Online Customer Growth Work

Do you know what’s the most important aspect of your business?

Whether you’re selling products or services?

Yes, of course. It’s your customers or clients.

Now this’s almost always overlooked, because every business owner starting out, will focus solely on what product or service they want to sell.

They completely forget about what their customers want.

One of my students told me that she wanted to be a makeup artist.

She loved doing makeovers on woman and transforming them into this radiant beam.

She adored makeup products and knew everything she possibly could about skincare, the different face shapes and skin tones.

What to do and what not to do.

How to contour and how to make your eyes come alive.

If you wanted the perfect brows, she was the girl for you.

She did it all.

And every time she completed a client’s makeover, they always said: “I wish I could do it like you did….”

Now Marie took this as a huge complement, but also failed to see an element of what her clients really wanted.

Marie and I sat down and when she told me this, I knew she was on the verge of having a dramatic change in her business.

It was during our first coaching session that Marie realised, even though her clients loved having her do their makeup, they also wished they could do it themselves.

So the only way to help them, was to teach them.

Marie got so fired up about the idea that she decided to build her own online course and teach her clients how to do their own makeup.

But after a few months, she decided to extend her target market and reach out internationally.

Together, Marie & I worked on an automated system, which would generate traffic for her online makeup course, 24/7.

Excluding her existing clients, Marie went from 0 – 700 customers in 8 weeks.

And that’s what today’s episode is all about.

We’re going to talk about the 3 Stages we used for Marie, to have Online Customer Growth.

How Does Online Customer Growth Work

You see, in most cases I understand that you can get frustrated, overwhelmed and stressed out about the fact, that you’ve constantly gotta go out there and find new customers or clients.

And you only have 24 hours in a day, so running around trying to find anybody who’s willing to buy your product or service is a waste of valuable time & energy.

If you want to reach a broader audience, the best way to do it is online.

Once you’ve got this automated system in place, you can finally take a sigh of relief and start concentrating on the bigger picture of your business.

You can actually start to make the changes required, for you to work on your business and not in it.

You’ll finally be able to have what you’ve always wanted – and that’s to have your time back.

You can finally be a mother again, a sister, wife and friend.

You don’t have to be the one hiding anymore behind your laptop all day, working your booty off for what feels like a never-ending story.

So, there is hope and I’m going to share with you the 3 Stages to Online Customer Growth.

Stage 1 – Setting up your automated system.

Your automated system is about ONE thing only.

And that’s to build your Email List.

If you’ve never heard about an email list before, I’ll explain.

Your email List is a list of all the contacts you have of potential customers or buying customers.

This email List is your business asset. If you don’t have a list of contacts, your business isn’t of any value.

Doesn’t matter in what industry or niche you’re operating in. Your business email list is absolute key.

Now, you might say: “But Hen, I’ve got a great following on Instagram & Facebook…”

And that’s great, but you have to understand that Social Media platforms are not yours. You don’t own those platforms.

In addition, they use algorithms that they can change at any point, meaning your posts are not always seen by all your followers.

In comparison, your email list is solely yours and you have complete control over it.

Building your email list with a constant flow of potential customers is an absolute must.

So, how do you setup your automated system to build your email list?

Well, you need three important ingredients for your automated system to capture that traffic.

1. Your Landing Page or Opt-in Form

This is basically a stand-alone page, that you can use to get someone’s email address & name, in exchange for an incentive.

And the best part, you can set this up all by yourself, without hiring an expensive web designer.

And you don’t even need a website for this.

2. The second thing you’ll need is an Email Platform

This is not like Hotmail or Gmail….

This is a platform which can capture the names & email addresses of those people opting in, all automatically without you having to do the work.

Now the other great thing about an automated email Platform, is that you can setup your own emails, to go out automatically to these people that have opted in.

3. The last thing you need is the digital incentive. Or otherwise known as the freebie. 

A great example is the Online Customer Growth Blueprint I’m going to give you at the end of this episode.

All of these can so easily be setup and if you want to know how, I suggest you download my Online Customer Growth Blueprint.