Episode 167: What Is The Sweet Spot Between Price And Value

Now I promise you that if there’s one question I get all the time, it’s how to put up your prices.

And I love this question, because this will be the exact moment where you discover the real meaning of value.

But as soon as you put your prices up, imposter syndrome kicks in and you wonder if anybody will buy from you – so you end up putting your prices down again, right?

I’ve seen this happen more times than I can count, but the problem starts with your own clarity and the value you offer.

So, what is the sweet spot between Price and Value?

I show my clients how they can put up their prices, so that it’s aligned with them and showcases the value they offer authentically.

And on top of that, how you can easily sell your packages even at the increased price. And if you can even talk to my clients, they will confirm it is possible because they’ve done it too.

But, I didn’t want to be the only one to share this with you, which is why I want to introduce you to Jan Cavelle.

Jan’s a semi-retired entrepreneur, sales expert and author.

With so many years of experience, I was delighted to interview Jan and wanted to share her tips with you here today.

Today you’re going to learn:

1. The difference between price and value
2. What people fail to understand about selling
3. Why you shouldn’t give discounts to first-time clients
4. What can kill your sales potential?

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