Episode 154: How To Use Quizzes To Grow Your Audience

Are you looking for a way to grow your audience?

Then you’ll love today’s episode as we’re going to talk about how to use Quizzes to grow your audience on autopilot.

Today Tai Goodwin shares three tactics, including how to use quizzes and funnels to get more leads and sales.

“The beautiful thing about a quiz is that I’m going to get so much more information because I know I have more than just your email address. I’ve got some demographics about you. I’ve got some things about your behaviours and your pain points.” – Tai Goodwin

Tai Goodwin is the CEO of That Marketing Team and the author of “The Quiz Queen: How to Use Quizzes to Grow Your Business and Your Audience.”

She has been working in the online marketing space for over 20 years and is passionate about helping women entrepreneurs grow their businesses.

She also wrote her book about the difference between bright and brilliant women and how we label ourselves after failures.

She sees so many women get frustrated with marketing because it’s always changing and they don’t understand how it works.

Her tip is to not start with your questions first when creating a quiz. The logic behind quizzes is that they help you get more than just an email address.

You can get information about people’s pain points and what they’re looking for. She uses quizzes to grow her email list from 1700 subscribers to over 12,000 in just four months.

In this episode, you will learn the following:
1. How to use quizzes to grow your business
2. How to create an effective marketing funnel
3. How to Facebook ads to your advantage

You might also like Episode 75: Why You Need Email Marketing