Have you been sitting lately, wondering how so many other entrepreneurs talk about big email lists, having a huge following on social media and yet, you’re still struggling to get customers or clients coming to you?
Business Start Up & Growth for Female Entrepreneurs present:
How Do You Get More Customers
If you’re still on this hamster wheel, feeling like you’re getting nowhere, then don’t worry.
The good news is that you can solve this problem and you can get more customers or clients to you every single day.
There are 3 Mistakes you need to avoid.
So, I’m going to share with you what they are and how to correct them.
You can also get my free Resource Guide, with 30 Resources on How To Get More Customers
1. No one knows who you are
Simple as that, right?
- Facebook Groups
- Social Media Platforms
You can obviously pay for Facebook advertising if you wish, but if you have no money then Pinterest is the best way to get organic traffic to you (all the time!)
2. No one knows what you offer
No that you’re getting eye-balls on your business or website, they obviously need to know what you offer.
So tell them…
As an example, if you walk into a store to buy a vacuum cleaner, and there are two products on the shelve – a Dyson & a Hoover.
They both do the same thing right, but one is $600 and the other $70. So what’s the difference?
The Benefits of each product.
You need to avoid only explaining the features of your products or services and tell your customers about the benefits for them.
Yes, the Dyson is smaller and cordless, but what’s in it for me?
Well, I don’t need to hurt my back carrying a big hoover around. It’s cordless, so I can walk around freely without having to manoeuvre around a cable all the time, plugging and unplugging it…
See, benefits vs. features.
Tell them what benefits your product or service offers them.
3. No Clear Journey for your Customer
If you think about a farmer starting an apple orchard, he’s gonna go and find the right type of apples he wants to plant.
When he get the little apple trees, he’ll plant them and nurture them until they’re ready to grow apples, which he can pick and sell.
No the same goes for you as an entrepreneur. You’re going to find your ICA for your business or brand.
Then you’re going to nurture your potential customers, engage with them and find out what they need, to grow.
Help them and give information, provide support and motivation…
Then when you’re ready to sell your service or product, introduce it to your audience and you’ve got a better chance of making sales.
The farmer won’t plant his apple trees, come back three days later and get upset that ther’s no apples to harvest yet, right?
So, be patient and nurture first. Then the sales will follow.
So make sure:
- You attract your ICA
- Engage with them
- Nurture Them
- And then introduce and sell your product or service
- Get Your Name Out There – let them know you exist.
- Tell Them What You Offer – the benefits to them.
- Provide a Clear Customer Journey – so they can get to know and trust you.